A Research Firm Was Using Fishbein's Model to Measure Attitudes

question 80

Multiple Choice

A research firm was using Fishbein's model to measure attitudes, but found that the predictions of the model were insufficient to explain the behaviour of their client's customers. The firm decided to try the extended Fishbein model; what did they need to add to their original research?

• A) They needed to add an attitude- tracking program
• B) The social class and the income of the average customer
• C) The age and income of the average customer
• D) They needed to identify the important attributes that their client's customers consider when evaluating the product
• E) They needed to add the influence of an individual's attitude toward the act of buying

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Grasp the principles of ecological psychology and behavior settings in understanding human-environment interactions.

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Definitions:

Monthly Deposit

A fixed sum of money placed into an account at regular monthly intervals.

Interest

The cost of borrowing money or the return on invested capital, typically expressed as a percentage over a period of time.

Compounded Quarterly

Interest added to the principal of a deposit or loan so that the added interest also earns interest from then on. This compounding occurs four times a year.

Monthly Deposit

A fixed amount of money deposited into an account every month, often as a way to save or invest.