After an Automobile Purchase, There Is a Good Chance That

question 7

Multiple Choice

After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:

• A) call them with additional information to support purchase
• B) send them to an information website
• C) avoid them, and let their emotions settle down
• D) if they call, immediately refund their purchase
• E) defend your position; you have done nothing wrong to them

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Definitions:

Organizational Citizenship Behaviours

voluntary actions by employees that contribute to the organization by improving its overall environment and functioning, beyond their required duties.

Job Requirements

Specifications and qualifications necessary for performing a specific job.

Job Satisfaction

The level of contentment employees feel about their work, which can affect their motivation, performance, and overall well-being.

Job Performance

The effectiveness with which job duties are executed and the extent to which an employee accomplishes set tasks and goals.