When Consumers Change Their Behaviour or Form Attitudes Intended to Increase

question 11

Multiple Choice

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

• A) compliance
• B) fantasy
• C) internalization
• D) socialization
• E) identification

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Definitions:

Range

The difference between the maximum value and minimum value in a data set.

Central Tendency

Statistics referring to the middle or typical value within a dataset, represented by measures such as mean, median, and mode.

Mean

The arithmetic average of a set of numbers, calculated by adding all the numbers together and dividing by the count of those numbers.

Median

A statistical measure representing the middle value in a sorted, ascending or descending, list of numbers.