A Primary Application of Functional Theory to the Strategic Positioning

question 138

Multiple Choice

A primary application of functional theory to the strategic positioning of products is:

• A) that functional theory is more valid and reliable as a predictor of consumer needs than other models
• B) that everybody uses functional theory for decision making
• C) not generally possible because attitudes serve many functions, no one is dominant
• D) harmful to the development of favourable product associations
• E) in most cases, that a particular function will dominate a consumer's need

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Otis-Lennon

A standardized test commonly used to assess verbal, quantitative, and spatial reasoning abilities in children.

WAIS-III

The Wechsler Adult Intelligence Scale, Third Edition, is a test designed to measure human intelligence through various cognitive tasks.

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A standardized assessment designed to measure human intelligence, often through problem-solving, memory, and verbal reasoning tasks.