Generally Speaking, the Less Important the Brand Choice Is to the Consumer

question 84

True/False

Generally speaking, the less important the brand choice is to the consumer, the more important are the marketing communications used to sell it.

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Definitions:

Contribution To Overhead

The portion of revenue that exceeds direct costs and contributes to covering a company's fixed expenses.

Service Departments

Divisions within a company that support other departments but do not directly contribute to revenue generation, such as maintenance and HR.

Operating Departments

Departments within an organization directly involved in its primary revenue-generating activities.