The "20- 80 Rule," as the Term Generally Is Used

question 133

Multiple Choice

The "20- 80 rule," as the term generally is used in marketing research, means:

• A) predictions about brand usage are correct 20 percent of the time, incorrect 80 percent of the time
• B) about 20 percent of the world's total consumption of products is by the U.S. and the remaining 80 percent represents the rest of the countries' consumption
• C) about 20 percent of a product's users account for 80 percent of the volume sold
• D) about 20 percent of buyers use coupons or special offers for 80 percent of their purchases
• E) about 20 percent of consumers are brand loyal and 80 percent buy various brands as a matter of course

---

Definitions:

Two-Factor Theory

A psychological theory, proposed by Herzberg, which suggests that there are two sets of factors that influence job satisfaction: hygiene factors and motivators.

James-Lange Theory

An idea indicating that feelings arise from bodily reactions triggered by situations.

Parasympathetic Arousal

The part of the autonomic nervous system responsible for relaxation and slowing down the body after stress or danger has passed.

Guilty Knowledge Test

A psychological assessment used in forensic psychology to determine whether a person has implicit knowledge about a crime that only the perpetrator could have.