Frank Simms Has Decided to Use Yoda (E

question 26

Multiple Choice

Frank Simms has decided to use Yoda (e.g., Star Wars wise man) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologist's ideas has Frank based his advertising strategy?

• A) Leo Burnett
• B) Carl Jung
• C) Sigmund Freud
• D) Karen Horney
• E) Alfred Adler

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Definitions:

Social Norms

Shared guidelines or rules of behavior that are considered acceptable in a group or society.

Persuasion

The act or process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.

One-Sided Argument

A form of communication or persuasion where only one perspective or side of an argument is presented, often ignoring opposing viewpoints.

Counterarguments

Counterarguments are reasons or statements presented in opposition to a certain stance or proposition, often used in debates or discussions to challenge the validity of the original argument.