The Letters of VALS Stand For

question 104

Multiple Choice

The letters of VALS stand for:

• A) values and lifestyles
• B) varied- attitude list survey
• C) value- added licensing segmentation
• D) varied actions linked to strategy
• E) vacation and leisure segments

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Definitions:

Less Expensive

Refers to products or services offered at a lower price compared to other similar offerings, often aimed at attracting cost-conscious consumers.

Business Credit

The ability of a business to obtain goods, services, or money based on the trust that payment will be made in the future.