A Good Illustration of Behavioural Targeting Occurs When Blockbuster

question 24

True/False

A good illustration of behavioural targeting occurs when Blockbuster.com uses software that recommends videos to a customer based on attributes the flick shares with other movies that the customer has already ordered.

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Definitions:

PAIBOC

An acronym for Purpose, Audience, Information, Benefits, Objections, and Context, a framework for planning communication strategies.

Components

The distinct parts or elements that make up a whole system, device, or piece of software.

Need for Affiliation

A person's desire to build and maintain close, warm, and interpersonal relationships.

Approval

The act of accepting or consenting to something, often an idea, plan, or action.