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Once Marketers Have Been Able to Identify Heavy Users of a Product

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Once marketers have been able to identify heavy users of a product, they can be assured that these consumers are using the product for the same reasons, so they can develop strategies for reaching them more accurately.


Definitions:

Future Value Factor

A multiplier used to calculate the estimated future value of a current investment or cash flow at a specified rate of return.

Cash Flows

The entire amount of funds transferred into and out of an entity, impacting its liquidity.

Future Value Factor

A multiplier used to calculate the future value of an investment based on its present value and interest rate over time.

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