Amy West Believes That Understanding Personality Differences in Customers Is

question 90

True/False

Amy West believes that understanding personality differences in customers is key to knowing
what colours they will prefer in the product. Amy thinks that she can successfully test her theory by using standard personality trait measures. Amy's methodology is likely to be successful.

---

Definitions:

Skinner's Operant

A theory developed by B.F. Skinner that describes how behaviors are influenced by consequences, emphasizing reinforcement and punishment in shaping behavior.

Basal Ganglia

Subcortical forebrain nuclei that coordinate voluntary movements of the limbs and body; connected to the thalamus and to the midbrain.

Sensory Cortex

The region of the brain responsible for processing sensory information received from the body, including sight, sound, touch, taste, and smell.