Psychographic Segmentation Is Great for Defining a Target Market, but Not

question 41

True/False

Psychographic segmentation is great for defining a target market, but not a good method to use for marketing social and political issues.

Understand the concept of personality and its role in organizational behavior.

Learn about the components and implications of competencies, skills, and aptitudes in the workplace.

Grasp the fundamentals of the MARS model and its application to individual behavior and performance.

Identify the 'Big Five' personality dimensions and their implications for work behavior.

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Definitions:

Geographic Neighborhood

A specific area or region within a town, city, or rural area defined by geographic boundaries for purposes of analysis, planning, or identification.

Policy

In insurance law, the contract between the insurer and the insured.

Federal Question

A legal issue involving the interpretation of the U.S. Constitution, federal laws, or treaties.

Employment Contract

A legal document that specifies the terms and conditions of the relationship between an employer and an employee.