Examlex
The theories of highlight the potential importance of unconscious motives underlying purchases.
Gordon Allport
An American psychologist regarded as one of the founding figures of personality psychology.
Sigmund Freud
An Austrian neurologist who founded the discipline of psychoanalysis and developed theories about the unconscious mind, defense mechanisms, and psychosexual stages.
Empirical Research
The process of collecting and analyzing data through observation and experimentation to validate or refute a hypothesis, theory, or belief.
Correlational Studies
Research methodologies that examine the relationships between two or more variables to determine if and how they are associated.
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