Sometimes It Makes Sense to Segment by Where Consumers Live

question 125

Multiple Choice

Sometimes it makes sense to segment by where consumers live because:

• A) most people stay put, so there is stability in such a research measure
• B) there are often clear differences in regional product and lifestyle preferences
• C) software decision- support systems are only effective when linked to a mapping procedure
• D) objective proof exists that it is the only way to ensure short- term profits
• E) other forms of segmentation just don't work in the long run

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Definitions:

Conglomeration

A collection or combination of various items, businesses, or entities grouped into a single entity or organization.

Seagram's

A large and historical brand known for its production of alcoholic beverages, notably whiskey, and involvement in the entertainment and beverages industry.

Universal Records

A global music corporation that manages recordings and copyrights of artists.

Leisure

Free time not taken up by work, duties, or responsibilities, which can be used for relaxation, hobbies, or personal enjoyment.