Discuss How Marketing Research Ventures Are Using Geodemography and Single-

question 22

Essay

Discuss how marketing research ventures are using geodemography and single- source data.

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Definitions:

Variation

The measure of how much the data distributed in a dataset differs from the mean of the dataset, indicating diversity or variability within the data set.

Output

The result or outcome of a process, which, in statistical terms, may refer to data analysis results, visualizations, or summarized statistical findings.

Normal Distribution

A symmetrical probability distribution centered around the mean, indicating that occurrences of data points close to the mean are more common than those far from it.

Standard Deviation

An indicator of the range or spread of a group of numbers.