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Marketers can be assured that customers always buy products whose characteristics match their own.
African People
Diverse groups of individuals originating from the African continent, characterized by a wide range of cultures, languages, and histories.
Witchcraft
The practice of magical skills, spells, and abilities, often involving the invocation of supernatural powers.
Traditional Healers Organisation (THO)
An organization that brings together practitioners of traditional medicine, who use indigenous methods for healing and wellness.
Ogbanje Child
A concept from Igbo culture referring to a child believed to be a spirit that dies and is reborn multiple times into the same family, often causing tragedy.
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