While the Measurement of Involvement Is Important for Many Marketing

question 79

Multiple Choice

While the measurement of involvement is important for many marketing applications, researchers do not agree on the best way to measure it. French researchers advocated the development of an involvement profile containing four components. They reasoned that no single component captures consumer involvement because it can occur for different reasons. Which of the following was NOT measured in their scale:

• A) sign value of the product category, i.e., its use is not related to the person's self- concept
• B) perceived importance of the product and the consequences of making a bad purchase
• C) consumer's self- rating of involvement
• D) probability that one would make a bad purchase
• E) pleasure value of the product category

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Definitions:

Scientific Management

A theory of management that analyzes and synthesizes workflows, aiming to improve economic efficiency, especially labor productivity, by scientific means.

Labor Efficiency

A measure of produced output by a labor unit or units in a defined time period, indicating productivity.

Psychological Growth

Refers to the development and maturation of an individual's mind, character, and ability to cope with and understand their emotions and the emotions of others.

Need Hierarchy

A theory of motivation proposed by Abraham Maslow, suggesting that people are motivated by a hierarchy of needs starting from basic physical requirements up to higher needs like self-actualization.