A Want Is

question 19

Multiple Choice

A want is:

• A) an ideal comparison point for the consumer's actual purchase decisions
• B) the particular way in which a need is satisfied, usually determined by a person's culture
• C) instinctive or inborn
• D) determined by its strength
• E) hedonic in nature

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Definitions:

Human Behavior

Actions and mannerisms exhibited by humans, influenced by culture, attitudes, emotions, values, ethics, and genetics.

Product Manual

A document provided with a product, containing detailed information on how to use, maintain, and troubleshoot the product.

Psyche

The total of the human mind, conscious and unconscious.

Largest Slum

A heavily populated urban area characterized by substandard housing and squalor, often described as the most extensive in size or population.