Some Marketers Have Problems with Taking Maslow's Hierarchy of Needs

question 90

Essay

Some marketers have problems with taking Maslow's hierarchy of needs too literally. What are their criticisms of the hierarchical approach?

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Definitions:

Juggernaut Of Modernity

A metaphor describing the unstoppable and transformative force of modernization and its impact on traditional societies and values.

Grand Theory

A broad, abstract, comprehensive conceptual framework used to theorize and interpret social phenomena, often encompassing multiple societies and long periods of historical time.

Unidirectional Prediction

A forecasting method where predictions proceed in one direction from cause to effect without feedback loops.

Entails Risk

Involves exposure to danger, harm, or loss as a consequence of an action or decision.