Almost Any Technique That Increases the Novelty of a Product

question 81

Multiple Choice

Almost any technique that increases the novelty of a product, such as the L'eggs pantyhose distinctive packaging, also improves its recall. This reference to the product's level of activation in memory is known as:

• A) the script
• B) the von Restorff effect
• C) the mood congruence effect
• D) the physiological retrieval influence
• E) familiarity

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Definitions:

Physical Change

An alteration in which the form or appearance of matter is changed, but not its composition.

School Assessment

The evaluation process used in educational settings to measure students' knowledge, skills, and achievements.

Plotting

The act of marking or mapping out points, often used in data analysis to visually display trends or distributions.

Psychological Needs

Fundamental requirements pertaining to mental well-being, including feeling loved, secure, and a sense of belonging and self-esteem.