The Ability of Abstract Brand Names (E

question 102

Multiple Choice

The ability of abstract brand names (e.g., IBM) to acquire sometimes powerful meanings capable of evoking strong consumer loyalty is consistent with the application of learning principles to marketing.

• A) operant conditioning
• B) instrumental conditioning
• C) classical conditioning
• D) cognitive transfer
• E) modelling

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Definitions:

Values

Beliefs or standards of conduct that are important to a group or individual, guiding decisions and behaviors.

Cultural Transmission

The process by which a society's culture, including knowledge, norms, values, and beliefs, is passed down from generation to generation through communication and imitation.

Material Culture

Material Culture involves the physical objects, resources, and spaces that people use to define their culture, including buildings, artifacts, tools, and artwork, which reflect the values and norms of a society.

Nonmaterial Culture

The intangible and abstract components of a society, including values and norms.