In Advertising Research, a Tendency of Consumers to Use Middle

question 121

Multiple Choice

In advertising research, a tendency of consumers to use middle values of a range, omitting extremes, to express their ratings is known as:

• A) identification
• B) averaging
• C) compensating
• D) chunking
• E) normative social behaviour

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Definitions:

Courtesy

The display of politeness, respect, and consideration for others in behavior and communication.

Conversational Language

A style of language that is informal and similar to everyday spoken communication.

You-viewpoint

A communication technique that focuses on the listener or reader's perspective, needs, and interests, often used to create more engaging and persuasive messages.

De-emphasized

To reduce the importance, intensity, or focus on something.