If Consumers Repeatedly See TV Ads for a "Decadent" Ice

question 98

Multiple Choice

If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "1890's Pure Cream and Berries Ice Cream") , they will feel hungry for some in the future when they merely hear the brand name. Their hunger is an example of a/an:

• A) conditioned cue
• B) conditioning trial
• C) voluntary action
• D) unconditioned response
• E) conditioned response

---

Definitions:

Accrediting Commission

An organization that evaluates and recognizes institutions or programs of study as meeting certain predetermined criteria.

Career Schools

Institutions specializing in vocational, technical, and career-oriented education, typically designed to lead directly to job placement.

Microorganisms

Tiny living organisms that can be seen only with a microscope, including bacteria, viruses, fungi, and protozoa.

Healthcare Business Magazine

A publication that covers topics related to the business aspect of healthcare and medical industries.