The Ability of Abstract Brand Names (E

question 102

Multiple Choice

The ability of abstract brand names (e.g., IBM) to acquire sometimes powerful meanings capable of evoking strong consumer loyalty is consistent with the application of learning principles to marketing.

• A) operant conditioning
• B) instrumental conditioning
• C) classical conditioning
• D) cognitive transfer
• E) modelling

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Definitions:

Constitutional Basis

The underlying principles and established precedents that form the foundation for a country’s constitution and legal system.

Right to Privacy

The right to be free from intrusion or interference by others in one's personal affairs.

Supreme Court

The highest judicial court in a country or jurisdiction, which has the ultimate authority to adjudicate in appeals on the interpretation of laws.

Establishment Clause

A part of the First Amendment to the U.S. Constitution that prohibits the government from establishing an official religion or unduly favoring one religion over others.