Examlex
The tendency of a store brand to get high sales due to its similarity to the national brand it is imitating is known as stimulus assimilation.
FTC
The Federal Trade Commission, a U.S. government agency responsible for consumer protection and the elimination and prevention of anticompetitive business practices.
Money-Back Guarantee
A promise made to customers that they will receive a refund if they are not satisfied with a product or service.
Ethical Businesspeople
Individuals in the business world who adhere to moral principles and practices in their professional conduct.
Persuasion
The act of convincing others to change their attitudes, beliefs, or actions regarding an issue through argument, appeal, or rational discussion.
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