A Common Practice Among Advertisers Is to Create New Relationships

question 50

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?

• A) by emphasizing the low cost of the soda
• B) by associating the soda with its ability to absorb odours
• C) by informing the customers of the historic importance of baking soda
• D) by emphasizing how wonderful the smell of the soda is
• E) by associating the soda with a fictional character called Mrs. Clean

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Definitions:

Capital Markets

Financial markets in which long-term debt or equity-backed securities are bought and sold, serving as a platform for raising capital.

Long-Term Bonds

Bonds that are due for payment or redemption at a date more than ten years in the future, often offering a higher yield due to the increased risk.

Stocks

Shares of ownership in a company, giving shareholders a claim on the company’s earnings and assets.

Sarbanes-Oxley Act

A law passed by U.S. Congress in 2002 aimed at protecting investors from fraudulent financial reporting by corporations.