Readership Ad Scores in Magazines Increase in Proportion to the _

question 15

Multiple Choice

Readership ad scores in magazines increase in proportion to the _ _ of the ad.

• A) cost
• B) size
• C) totality
• D) novelty
• E) colour

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Definitions:

Incentives

Rewards or motives that encourage individuals to perform certain actions or behaviors.

Yerkes-Dodson Law

A theory suggesting that there is an optimal level of arousal for the best performance of a task: too little arousal can lead to insufficient motivation, whereas too much can impair performance.

Moderate Arousal

An optimal level of alertness and physical and mental activation that is conducive to effective, efficient performance on tasks.

Sport Psychologist

A professional who applies psychological principles to athletic activity and exercise to help athletes improve performance, cope with pressure, and recover from injuries.