There Is Virtually No Proof That Truly Subliminal Messages Have

question 22

True/False

There is virtually no proof that truly subliminal messages have any persuasive effect on consumer behaviour.

---

Definitions:

Purchase Rate

The frequency at which customers buy a particular product or service within a specific time period.

Cross Buying

The practice where customers purchase additional different products or services from the same company.

Staircase Analysis

A method for evaluating the progressive steps or stages in a process, such as customer conversion or product development, to identify improvements.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.