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A billboard is positioned correctly beside a busy highway. However, the merchant that has purchased the billboard is complaining that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
Capital Expenditures
The funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment.
Financial Planning
This entails evaluating the necessary capital and deciding on its distribution; it involves the creation of financial policies related to the obtaining, investing, and overseeing of a company's finances.
Cash Functions
The various roles and activities associated with cash management in a business, including collection, disbursement, and investment.
Treasurer
An officer of a company or organization responsible for managing the institution's treasury, including financial planning, risk management, and investment.
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