The Process Which Marketers Follow to Develop Distinctive Images or Clearly

question 76

Multiple Choice

The process which marketers follow to develop distinctive images or clearly defined "brand personalities" to distinguish them from competitors is known as:

• A) marketing mix
• B) positioning
• C) product icons
• D) repositioning
• E) segmentation

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Definitions:

Perceptions

The process by which individuals interpret and organize sensory information to understand their environment.

Attitudes

Psychological tendencies that are expressed by evaluating a particular entity with some degree of favor or disfavor.

Regulatory Focus Theory

A promotion focus causes people to be approach-oriented in constructing a sense of self; a prevention focus causes people to be more cautious and avoidant in constructing a sense of self.

Promotion Focus

A motivational orientation aimed at achieving positive outcomes and realizing aspirations or dreams.