In Consumer Behaviour, the Concept Behind a Product's Market Position

question 18

Multiple Choice

In consumer behaviour, the concept behind a product's market position implies that:

• A) the evaluation of a product is based on what it does for person rather than what it means
• B) quality is subjective and largely based on how a product performs for a person
• C) price is the most important "P" to consider when formulating a marketing strategy
• D) the evaluation of a product is based on what it means to person rather than what it does
• E) the top- selling brand in a product category always has a stronger market position

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Definitions:

Saliva

A clear liquid secreted by the salivary glands in the mouth, aiding in digestion and maintaining oral health.

Infectious Agents

Microorganisms or pathogens that can cause diseases, including bacteria, viruses, fungi, and parasites.

Fire

A chemical reaction involving rapid oxidation or burning, producing heat, light, and various reaction products.

Nasal Congestion

The blockage of nasal passages usually due to membranes lining the nose becoming swollen from inflamed blood vessels, often a symptom of a cold, allergy, or flu.