Which of the Following May Be Effective in Getting Viewers

question 26

Multiple Choice

Which of the following may be effective in getting viewers to stop fast- forwarding past television ads recorded on their VCR tapes:

• A) using enticing or novel commercials
• B) use slow- motion filming to make commercials look real
• C) keep commercials short, 10 seconds or less, so that they cannot be electronically identified
• D) use a preventive or override command in ads
• E) decrease ads' sound level below that of adjacent programs

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Definitions:

Economic Report

A document or release that details the current state of the economy or analyzes economic indicators, trends, and policies.

Continuing Resolutions

Budget agreements that allow agencies, in the absence of an approved budget, to spend at the rate of the previous year’s budget.

Government Transfer Programs

Policies and initiatives where the government redistributes income through mechanisms such as social security, welfare, and unemployment benefits.

Social Security

A government program that provides financial assistance to people with inadequate or no income, particularly the elderly, disabled, and survivors.