Psychological Factors Can Be Both Informative and Confusing in Explaining

question 99

Multiple Choice

Psychological factors can be both informative and confusing in explaining why people desire to be in fashion. For example, the concept of consumers' "need for uniqueness" encompasses their need to be different:

• A) but not their need to fit in
• B) and lead others in their social groups
• C) and their need to save money
• D) but not too different
• E) and the marketers' need to make a profit

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Definitions:

Market Price

The present rate at which a service or asset is available for purchase or sale.

Net Profit Margin Percentage

A financial metric that shows the percentage of revenue remaining as net income after all expenses, taxes, and costs have been deducted.

Return on Total Assets

measures a company's efficiency in using its assets to generate profit, calculated by dividing net income by total assets.

Total Assets

The sum of all current and non-current assets owned by a company, including cash, inventory, property, and equipment.