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Raj Suka absolutely loves computers. He always knows what is new before it even gets to the computer store. Through a variety of network contacts (including chat rooms) , Raj is able to amass a great amount of information to use in his purchase decisions. He doesn't particularly care what others do. He cares about his own likes and dislikes. Raj would most likely fall into which of the following adopter groups, with respect to computers?
Multicultural Identity
The identification with or sense of belonging to several cultural or ethnic groups.
Mexican Heritage
The customs, traditions, and cultural influences handed down by ancestors or society in Mexico.
American Heritage
Refers to the traditions, customs, history, and culture that characterize the United States.
Cultural Intelligence
The capability to relate and work effectively across cultures, through understanding, respecting, and adapting to cultural differences.
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