All of the Following Are Examples of Formal Gatekeepers, EXCEPT

question 94

Multiple Choice

All of the following are examples of formal gatekeepers, EXCEPT:

• A) opinion leaders
• B) retail buyers
• C) radio programmers
• D) casting directors
• E) textbook authors

---

Definitions:

Reinforcement Value

The subjective attractiveness or desirability of a potential reward that influences the likelihood of achieving particular behaviors.

Efficacy Expectation

A belief about one's ability to perform behaviors that should lead to expected outcomes.

Outcome Expectation

Beliefs about the likely results of specific behaviors in given situations.

Behavior Therapy

A form of psychotherapy that focuses on changing maladaptive behaviors through conditioning and learning techniques.