If an International Marketer Were Trying to Develop a Product

question 146

True/False

If an international marketer were trying to develop a product to sell in a foreign market and adopted an etic perspective, the marketer would focus on commonalties across the cultures when developing the product.

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Definitions:

Manufacturer's Products

Items produced by companies specializing in the fabrication and production of goods for sale in markets.

Product Placement

The practice of subtly incorporating branded products into media content as a form of advertisement.

Brand-name Product

A product that is made by a well-known manufacturer and has the manufacturer's label on it.

Sales Promotion

Marketing strategies aimed at increasing sales or consumer interest in a product or service, often through deals, discounts, or special offers.