When the Meaning of a Product Is Unclear or Can

question 39

True/False

When the meaning of a product is unclear or can mean different things to different consumers in different situations, it is said to be "undersymbolized."

---

Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally elicits a reflexive response without the need for prior learning.

Associated

Connected or linked with something else in relation to ideas, feelings, or memories.

Reflex

It is an involuntary, immediate response to a specific stimulus without conscious thought.

Classical Conditioning

A learning mechanism where the consistent association of two stimuli leads to a response, initially evoked by the second stimulus, being evoked by the first stimulus alone over time.