Every Culture Is Different

question 58

Essay

Every culture is different. Much of this variability can be accounted for by four dimensions. Name them and describe why this information is of importance to marketers.

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Definitions:

Motivation

The psychological force that drives an individual to pursue goals, perform tasks, and achieve success.

Ethics

The moral choices a person makes.

Organizational Values

Core principles or standards that guide the behavior, decisions, and actions of an organization and its employees.

Individual Values

Personal principles or standards of behavior; one's judgment of what is important in life.