Every Culture Is Different

question 58

Essay

Every culture is different. Much of this variability can be accounted for by four dimensions. Name them and describe why this information is of importance to marketers.

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Definitions:

Deviant

Behavior or actions that diverge significantly from societal or cultural norms.

Psychological Disorders

Patterns of behavioral or psychological symptoms that impact multiple areas of life and create distress for the person experiencing them.

Normality

Refers to what is considered typical, usual, or standard within a specific context or by societal standards.

Abnormality

A deviation from the norm, which can refer to behaviors, conditions, or patterns that are not considered typical or expected.