Although Some People May Be Uncomfortable with the Notion That

question 135

Multiple Choice

Although some people may be uncomfortable with the notion that racial and ethnic differences should be considered when formulating marketing strategies, marketers point out that:

• A) one's ethnic background has little effect on many consumer variables such as wearing distinctive apparel
• B) minority members are not influenced if a brand is advertised in their own cultural setting, with symbols and gestures they typically use
• C) the way marketing messages are structured depends on subcultural differences in how meanings are communicated
• D) subcultural memberships are not important in shaping people's wants and needs
• E) using advertising spokespeople from their own ethnic background does little to improve an ad's effectiveness

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Definitions:

Pyruvate

A key end-product of glycolysis, which can be further used in cellular respiration to generate ATP or converted into other biochemicals.

Glucose

A basic sugar essential for energizing living entities and a component found in several carbohydrates.

Vitamin C

A water-soluble vitamin found in various fruits and vegetables, essential for the repair of tissue and enzymatic production of certain neurotransmitters.

Scurvy

A disease resulting from a deficiency of vitamin C, characterized by swollen bleeding gums, bruising, joint pain, and general weakness.