One Problem with Marketing Brands with Ethnic Names in Them

question 4

Multiple Choice

One problem with marketing brands with ethnic names in them within Canada is:

• A) these brands are typically perceived as being of lower quality
• B) there are laws that impose harsh restrictions against such practices
• C) people that have moved from other cultures perceive this as tokenism
• D) it is too difficult to advertise these brands because of their name
• E) people that speak one of Canada's two official languages have low brand recall for these brands

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