Although Some People May Be Uncomfortable with the Notion That

question 135

Multiple Choice

Although some people may be uncomfortable with the notion that racial and ethnic differences should be considered when formulating marketing strategies, marketers point out that:

• A) one's ethnic background has little effect on many consumer variables such as wearing distinctive apparel
• B) minority members are not influenced if a brand is advertised in their own cultural setting, with symbols and gestures they typically use
• C) the way marketing messages are structured depends on subcultural differences in how meanings are communicated
• D) subcultural memberships are not important in shaping people's wants and needs
• E) using advertising spokespeople from their own ethnic background does little to improve an ad's effectiveness

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Definitions:

Chocolate

A sweet, typically brown food preparation of roasted and ground cacao seeds, often sweetened and consumed as confectionery.

Medical Placebos

Substances with no therapeutic effect that are used in clinical trials to compare the effects of actual drugs on patients' health conditions.

Active Ingredients

The components in a substance that are responsible for its therapeutic effects.

Uncorrelated

Describes two variables that do not have a statistical relationship and do not affect each other.