One Problem with Marketing Brands with Ethnic Names in Them

question 4

Multiple Choice

One problem with marketing brands with ethnic names in them within Canada is:

• A) these brands are typically perceived as being of lower quality
• B) there are laws that impose harsh restrictions against such practices
• C) people that have moved from other cultures perceive this as tokenism
• D) it is too difficult to advertise these brands because of their name
• E) people that speak one of Canada's two official languages have low brand recall for these brands

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Definitions:

Living Will

A legal document designating what medical treatments people want or do not want if they cannot express their wishes.

Sudden Infant Death Syndrome (SIDS)

An unexplained event, usually occurring during sleep, that results in the sudden death of an apparently healthy infant under the age of one year.

Age Range

The span of years that separates the youngest from the oldest individuals in a group or population.

Babies

Very young offspring of humans, typically considered to be from birth until about 2 years of age.