One Reason That Religion Has Not Been Studied Extensively as a Potential

question 113

Multiple Choice

One reason that religion has not been studied extensively as a potential marketing segmentation variable is that:

• A) generally, religious differences in the Canada are insignificant
• B) marketers have traditionally been reluctant to consider religion as a segmentation variable because it is taboo
• C) there isn't much reason to think it is a predictor of any product categories or brands
• D) subgroups by religious affiliation are too small to bother with
• E) it violates the separation of church and state

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