Charles Belongs to a Canadian Company That Makes High- End

question 134

Multiple Choice

Charles belongs to a Canadian company that makes high- end gardening products. He knows that research on the influence of country- of- origin effects suggests that people have trouble identifying Canadian- made products. Which of the following taglines would help overcome this problem?

• A) "As solid as the Maple Leaf"
• B) "It's better than any other country's products"
• C) "Strong enough for a man, and aesthetic enough for a woman"
• D) "Good enough for a president to use"
• E) "Paying more because of quality"

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