Segmenting Mature Consumers Is

question 57

Multiple Choice

Segmenting mature consumers is:

• A) relatively easy to do
• B) pointless because they are resistant to change and unwilling to try new products or services
• C) essentially irrelevant; income segmentation matters more than age
• D) usually not worth the trouble, since there are not very many of them
• E) easy to do since marketers can use chronological age quite openly

---

Definitions:

KMS

Knowledge Management System, a technology system that stores, manages, and retrieves information and knowledge within an organization to improve understanding, collaboration, and process alignment.

Best Practices

are established methods or techniques proven over time to lead to superior results and are used as a benchmark.

KMS

Stands for Knowledge Management System, a system for managing knowledge in organizations, supporting the creation, collection, storage, dissemination, and utilization of knowledge and information.

OLTP

Online Transaction Processing, a class of systems that facilitates and manages transaction-oriented applications, typically for data entry and retrieval transaction processing.