When Dealing with University Students, Marketers Find

question 35

Multiple Choice

When dealing with university students, marketers find:

• A) they have little to spend
• B) they want a lot for very little
• C) they are hard to reach conventionally
• D) they have a superior attitude
• E) they like radio and TV commercials

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Definitions:

Secondary Reinforcer

A stimulus that gains reinforcement value through association with established reinforcers.

Money

A medium of exchange in the form of coins and banknotes; used as a way to value goods and services and facilitate trade.

Taste Aversions

The acquired aversion to specific food or beverage due to its connection with a distressing or sickening event.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any need for learning.