Marketers Have Been Increasing Their Use of , Which Is

question 85

Short Answer

Marketers have been increasing their use of , which is a means of creating a promotion, such as a volleyball tournament, to attract consumers to a central location instead of trying to reach them where they live or work. Promotions during Spring Break directed to university students as they head south is another example.

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Definitions:

Selling

The process of persuading someone to buy a product or service.

Marketing Concept

A business philosophy that focuses on identifying and meeting the needs and wants of customers to achieve the organization's goals.

Sales Orientation

A marketing strategy in which personal selling and advertising are used to persuade consumers to buy new products and more of existing products.

Dominant Strategy

A strategy that is best for a player in a game regardless of the strategies chosen by the other players.