Mature Consumers Have Been Largely Ignored by Marketers Because It

question 31

True/False

Mature consumers have been largely ignored by marketers because it was assumed that they lacked spending power; they spent it all raising their kids and paying off mortgages.

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Definitions:

Selye's GAS

General Adaptation Syndrome, a theory introduced by Hans Selye, describing the body's short-term and long-term reactions to stress.

Historical Racism

Discriminatory practices and beliefs rooted in history that have systematically oppressed individuals or groups based on race.

High Blood Pressure

A condition in which the force of the blood against the artery walls is too high, often leading to health problems.

General Adaptation Syndrome

A three-phase response pattern to stress identified by Hans Selye, including alarm, resistance, and exhaustion stages.