Examlex
What are the four simple rules presented by the text for speaking and promoting to young consumers?
Subjective Norms
Beliefs about whether significant others think one should engage in a behavior.
Behavioral Intention
An individual's perceived likelihood or willingness to engage in a certain behavior or action.
Unwanted Pregnancy
A pregnancy that is not planned or desired at the time of conception.
A-B Problem
A type of problem that involves finding the difference or relationship between two items or variables, often used in psychological research.
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